Globalisation Essay Example | Topics and Well Written Essays - 2000 words - 2

Globalisation - Essay Example The Cold War was characterised by the two-block system, the East and the West, or the opposition between the United States and the Soviet Union, with their supporter countries. And when this was dissolved, with the collapse of the Berlin Wall known as the Iron Curtain, the world seemed dominated with a one-bloc system with a single marketplace. (Eriksen 2007, p. 4) Meaning and concept Globalisation refers to economic consolidation through liberalisation of policies leading to an open economy (Van Der Bly 2005, p. 875). An important characteristic is the interconnectedness of people and openness of nation states. This is enhanced by technology and the Internet, with emails and websites becoming so popular, and everyone can connect and communicate with anyone in any part of the world for as long as there is a computer and an Internet connection. Mobile technology also has become popular and impacted on business and human transactions. Technology and the Internet are referred to as â₠¬Ëœa world of signs’, ‘the age of digitisation’, or the global village where nation states have fewer roles (Bairoch 2000). Some other important aspects include internationalisation, protectionism, liberalisation, and improved competitiveness in world commerce. Mooney and Evans (2007, p. 11) indicated that the beginning of globalisation was the ‘rise of capitalism’. But the question of chronology of globalisation has never been agreed upon by authors. Our primary aim here is to define first what globalisation is and to have a full understanding of its meanings, concept and features. Globalisation encompasses many subjects or disciplines. There are scholars in various fields that can be called globalisation scholars, such as those pursuing interesting studies in culture, sociology, economics, international studies, politics, language and the arts, and much more. Globalization is covered in many subjects and it is one of the much researched fields in m an’s pursuit for knowledge (Ampuja 2012, p. 17). This is one of the main features of globalisation – its being cross-disciplinary, which allows it to borrow terms and concepts from those discipline’s own lexicon. (Mooney & Evans 2007, p. ix) Scholte (2005) asserts that globalisation is closely linked to the concept of internalisation, which means the word ‘global’ is a word that describes cross-border interactions or transactions between nation states, and globalisation pertains to an increasing international relations and interdependence of countries. Another important word that we can add to the meaning is liberalisation. This word pertains to a process where there are no restrictions or hindrances during economic transactions between countries. Economists also call it ‘international economic integration’. Liberalisation refers to removal of trade regulations and barriers, foreign-exchange laws and other related laws, and even visa re strictions (Sander cited in Scholte 2005, p. 31). Scholte (2005) adds the word ‘universalisation’ to the concept of globalisation. He theorised that when Oliver Reiser and Blodwen Davies first introduce the word ‘globalize’ in the 1940s, they meant it was about ‘universalising’ or a unity of cultures, or the global village. Thus, Scholte defined globalisation as the way of distributing objects or products and experiences or services to people in many parts of the world. Globalisation can be

A Nestlé Company Research

A Nestlà © Company Research ABSTRACT Our group has decided to choose Nestlà © Company for our research. Our study was to do a research on Nestlà © Company in general view because it would provide us with wide range of topic for example what is their favourite Nestlà © products, why the like Nestlà © products, what is their opinion on the company and others. The research would be based on information from the internet, questionnaire and interview. The questionnaire and interview was done at Tunku Abdul Rahman College in Setapak. For questionnaire and interview, all of us had decided to choose 50 students from year two Diploma in Business Administration (2DBU) students. Our key findings showed a very positive response on Nestlà © products and its brands. The results had showed that the 50 students trusted the Nestlà © Company very much. They have become a fan of the Nestlà © products over the years. Even though there was one student who was not interested with Maggi but she did like their other products and did tru sted the company. So, it was conclude that the research was satisfying because most students really liked the products so much and are a very loyal customer to Nestlà ©. They had used the products in quite long time. INTRODUCTION Background The history of Nestlà © began in Switzerland in 1867. Henri Nestle, the pharmacist had discovered nutrition food supplement to overcome the problem of malnutrition. He helps an infant who was unable to accept his mothers milk by using his product called Farine Lactee Nestlà ©. He then saves the life of the infant. Henri used his surname, which means little nest, in both company name and the logotype. Nestle means little nest which symbolises security, family and symbol of companys care and attitude to life-long nutrition. Nestlà © success with its product innovations and now has turned into world leading Food Company. Today, more than 5000 employees work in Nestlà © Company. The Nestle Company also produce more than 300 HALAL products in Malaysia such as the brand Milo, Maggie, Nescafe and Kit Kat have been trusted by household names and enjoyed for generation today. Nowadays, Nestle products are sold in every country in the world. Purposes The objective of this report is to study about Nestlà © Company in general profile. Do research on Nestlà © products and with respondents to provide opinion on Nestlà © and some improvement or suggestion. Besides, is to investigate and analysis the Nestlà © Company SWOT analysis (Strength, Weakness, Opportunities, threat). This proposal aims to provide recommendation on improvement Nestlà © products and how can Nestlà © Company satisfied their customers needs. Scope The report investigates the general profile of Nestlà © products preference by Tunku Abdul Rahman College students from Business Administration (DBU 2) only. The other Tunku Abdul Rahman campus branches are not included in this report. It focuses on Nestlà © product and how consumers think about it. They were only 50 students to survey for this report. This recommendation is to improve Nestlà © products and satisfied customer needs. If long-term solution, suggested to do more health science research to develop more nutrition level of the food. Findings from Internet Nestlà © Company owns several brands in their product such as junior food, coffee, beverages, culinary product and others as well. The brands include Milo, Nescafà ©, Nestum, Maggi and many more. Based on the Nestlà ©s sales report, MILO, Coffee mate and Nescafà © are the best products sells. Culinary product like Maggi is the following best sells. Most of the people like to drink Milo or Nescafà © at the morning as their breakfast drinks. Nowadays, there are many choices in Milo. More choices are provided to obtain their customers need. Now, Nestlà © is promoting their new product such as Milo Sejuk, Mat Kool Spiro and others to attract their customers. Many people like to buy Nestlà © Companys product because their brands are trusted. Besides that, Nestlà © Company also provides wellness quiz and tools for their beloved customers, for example BMI Calculator and Waist Hip Ratio. When using these tools, everyone can easily check for their body weight whether is standard, underweight or overweight. After that, when you know your body weight, you can control or maintain your body weight by increase your food intake or maintain your diet. Every Nestlà ©s product has a simple device called Nestlà © Nutritional Compass. It provides the product information clearly. This can help us to make healthier choice when buying their product. Apart from that, Nestlà © also provide an app to help those who are not very well in cooking. The app provides step by step cooking guide for the users. There are many recipes provide for example how to bake honey chicken, how to cook Tom Yam fried rice, how to make Chocolate Milo and others more. For those who are interest can easily try it out. It is simple to do it by just follow the pr ocedure given by. Nestlà © research and development adapt to local consumers trend in lifestyle, culture and purchasing power. (Nestlà ©, Consumer Needs) This characteristic of consumer make Nestlà © research and development more understand about customer needs and to make new products. Besides it also do nutrition research to increase the nutrition level and tasty products. It makes all products standardise and safety to be consume. Nestlà © Company offer great career opportunities for those who interested with expertise skill and be competent for those who wish to excel in their careers. Nestlà © company also provide rewarding career and further develop to who want work in Nestlà © company. Next, Nestlà © set the principle to organize their organization, and how to treat each other. The principle set by Nestlà © Companys Trust, Respect, Involvement and Pride, its motivates them to run organization in successful way. Furthermore, Nestlà © company also provide training program Nestlà © Management Trainee program) to develop strength of employee. The Nestlà © Companys looking for applicant whose holder degree cert with minimum CGPA 3.2 and active in curricular activities. Program offer by Nestlà © such as position in marketing sales, supply chain, human resource and more. Findings from Sales Table 1: Sales of Nestle Product in Year 2011 Source:Nestle:http://www.nestle.com/Common/NestleDocuments/Documents/Library/Documents/About_Us/Quick-Facts-2011-EN.pdf According to Nestlà © company sales, the higher sales are powdered and liquid beverages with 18,204 sales. The products with high demanded which are Milo, Nescafà ©, and Nestea. The lower sales are mineral water at 6,526 sales. The sales of milk and Ice cream are 16,406. The products are Nestlà © NIDO, Nestlà © Coffee-mate, Nestlà © Ice cream and Dreyers. Nutrition and healthcare products have an average of sales compare to the higher sales with the sales of 9,744. Nutrition and healthcare products is such as, Nestlà © Nutrition, Nestlà © NAN, and Nestlà © Gerber. In addition, prepared dishes and cooking aids are like Maggi, Hot pockets, and Lean cuisine with 13,933 sales. The confectionary products like Kit Kat, Milo choco bar and Nestlà © Crunch with the sales of 9,065. The PetCare products have the sales of 9,764. For example products like Purina, Friskies and Dog Chow. The total sales of all Nestlà © products are 83,642 in 2011 year. The sales of 2011 have decrease 9,37 3 of sales from 2010. Findings from Nestlà © Company SWOT analysis (Strength, Weakness, Opportunities, Threats) The Strength of Nestlà © Company is having been a trusted Company over 100 years of history. Penetrate the market share easily in the early stage, because the price for the product is low and now the Nestlà © market share price is high at 54.100. Nestlà © products mix with many extensions of product lines that provide high quality brand and product that are well-known and top selling brands. For example Nestlà © brands are Milo, Maggi, Kit-Kat, Nescafà © and Hà ¤agen-Dazs. Research and development (RD) is one of the strength to Nestlà ©, it helps develop new products. Besides it helps to improve the nutrition level, taste, and safety to be consumed. However, the weakness is Nestlà © entering into the markets that are already mature and can have tough competition between competitors in the market. The complex supply chain management usually happens in rural place such as India. The factory require good working environment, hygiene and so it can produce good quality products. High distribution cost because not all product are manufacture at the country. In addition, the opportunities for Nestlà © is the company can expand their product line such as new Milo sejuk by differentiate the product. Besides it have the opportunity expand to smaller town or geographical area. It opportunity for Nestlà © is lower cost of raw material and produce product that is cheaper. Since cost is lower the manufacturer is mostly located in Asia country such as India for manufacturing goods. The Threats is Nestlà © Company has many competitors to be competing in the market. For example company like Kraft food, Hershey, Ovaltine, and Cadbury. The Changing consumer trend in products due to launch new products by competitor. Existing competitor may take over Nestlà © consumer by increasing the product lines and by giving customers the variety of choosing the products and it threatening to Nestlà ©. Nestlà © also need to follow local policy that made by governments to produce certain products or goods. Findings from interview Our group has conducted the interview on 10 students. Based on our findings, we have found out that most students have been using Maggi and Milo for so many years. Three students have been using the product for 19 years and two students have been using the product for 15 years. In addition, four students have been using it for 18 years which was the highest based on our findings. All the students have said in the interview that they like these product so much because they had been using it since they were little such as product like Milo. They like both of this product because of its taste which all of them will describe it as very tasty and delicious. Furthermore, one student describes the taste as fantastic. These students said that Maggi was convenience because it only takes about 5 minutes to prepare and usually if they already hungry they will make Maggi to eat. Besides that, it is an instant noodle that tastes good. Moreover, they also felt these product are wonderful because i t was easy to find and both of it satisfy their taste bud. Then, one student has been using these products for 3 years only. He did like the products but not too much. In addition, we found out that Milo was the highest product that they will buy because most of them like the taste of Milo. Meanwhile, a student said it was good to drink Milo for breakfast. Plus, they have been drinking Milo since they were little. Nescafà © was the second highest product they will buy. Most of them agree with the taste of Nescafà © which was tasty to drink not like some other coffee. Then, the third highest product was Kit Kat. They described Kit Kat as one of their favourite chocolate to eat because it was delicious. This is due to the taste of it which is sweet. Maggi was at fourth because of it taste and also easy to prepare for it. At fifth was ice-cream by Nestlà ©. The students like the taste of the ice-cream which was very sweet and has many flavours that they could choose from. Furthermore, some like to eat ice-cream because to cool down their body. The last product was Coco Crunch because it is a healthy cereal food to eat for breakfast. But, one person said that she will buy Nestle products depends on her needs. This is because she also likes products from other brands. Besides that, all of the students found that the nutrition information very informative. Moreover, most of them found the nutritional information helpful because it let you knew about the nutrient contains in the Nestlà © product. So, they knew how much protein, vitamin and fibre consumed by them when they eat the Nestlà © product. Plus, they also would notice what type of fat and how much does it contain in the product. In addition to that, they can monitor what types of product provide the best or good nutrients for them because they needed a lot of energy. Then, we found out most students have no complaint about Nestlà © products so far except for one student only that have a complaint. Most of them really like the products. As we could see clearly throughout the interview they had become a fan of Nestlà © products for so many years. Some student agree that the Nestlà © product was quite good compared to other brands that already been in the market. Moreover, a student said it was hard for other brands to compete with Nestlà © because Nestlà © have been producing many of good quality products in the market for so many years. Then, they have no problem with the Nestlà © products and its brands. They had been using the products for so many years and did not face any problem. The products by Nestlà © are great so they dont have anything to complaint about. But there was one student who thinks Maggi was bad. She said that it was not good for your health to be consumed often. If there is any severe case then this will threaten the Ne stlà © Company. Besides that, we also found out that most of them wanted Nestlà © to produce more products and give more choices in the market. Some of them said they could make new flavour for yogurt and ice-cream. Furthermore, they all wanted Nestlà © to lower the price of their product. So, it will be easier for them to buy the product in daily basis. Then, some said that Nestlà © could improve their product quality by following the current demand in the market and see the feedback from the market and customer. Plus, they wanted Nestle to do more promotion on their products for students so they could buy it. They also said that Nestlà © could give free gifts to their customer when they purchase the products. This could help retain their customers. Findings from Survey/Questionnaire Out of the 50 respondent from DBU year two students who took questionnaire, 49 of they satisfied with Nestlà © product and they believe that Nestlà © is trusted company because they were in market over 100 years and produce more good quality products. Besides that, Most of them agreed that it is an affordable price but yet some said that they are very expensive. According to our respondent, some said product of Nestlà © cant be consumed by every range of ages and as they give reason that coffee product is not suitable for children. Moreover, the latest product MILO SEJUK as came to many peoples mine and yet most of them said it is delicious and few of them said it is not delicious. The respondent claims that it is easy to purchase Nestlà © product at any store such as supermarket and grocery shop. In addition, we notice that the respondents are very often purchasing Nestlà © product. Lastly, There are suggestion from some student to do more promotion should be held on to increas e customers awareness and purchasing rate until its become the households brand in the market mainly. Table 2: Source from questionnaire below shows student DBU year twos most preference on Nestle product and what DBU year two student thoughts on Nestle products are. CONCLUSION The problems faced the consumer in Nestlà © Company Product is mainly on their nutritional. From our internet research we realise that many people complains about the nutrition. The first problem is nutrition for elderly, we notice that it is a large extent by a person diet and also their nutrition consumption. By taking an improper nutrition and unbalanced nutria diet can increase the risks to have disease. Secondly, Children obesity caused mainly because their consuming to much chocolate and confectionary, taking a lots of chocolate cause them to have disease in early ages. Lastly, in our research we realise that Nestle is producing less energy drinks. RECOMMENDATION Based on our research, we will like to recommend to Nestlà © to produce more products that are suitable for older people such as protein milk and cereal with necessary nutrition where every older people can make it as their daily use and also they should produce some organic product to whom are very health conscious so it can be a healthy snack. Since children obesity is increasing, Nestlà © can produce a chocolate bar with less sugar so that obesity will not increase. Moreover, Nestlà © should produce more energy drink that is suitable for all ranges such as students and people that is active in their daily life.

Suriname :: essays research papers

In this essay I will compare and contrast the approaches and goals of Richard and Sally Price and S. Allen Counter and David Evens on the topic of Maroon arts of the Suriname. I will explain how they present their findings. And tell what I think they would say the most important discovery or confirmation is. After all of this is done I will do follow up art historical research in the same area. The main focus of my research would be why anyone would be interested in finding out more about this particular region?fs art. The calabash maroon arts would be the art form I would research (relying on the experiences of the authors), giving a brief description of the research I would undertake. I will provide information on how I got the much-needed information about this art form. Also stating if I talked to anyone and why. Lastly describing what questions I would want answered if any.   Ã‚  Ã‚  Ã‚  Ã‚   First, I would like to talk about the approach that Sally and Richard Price had when doing their research on the Maroon arts of Suriname. I believe the Price?fs approach was to answer what they called what is undoubtedly the most difficult, politically charged and hotly debated aspect of the study of these arts: their deep culture-historical roots. The Price?fs went to Suriname to do research on these archeological people to find out if these Maroon art works such as calabash bowls were truly African in origin, or if they have other sources that have provided an influence on them that is far beyond Africa. There was a re-emergence in the Maroon arts that?fs unexplainable to many scholars that have studied them. The Price?fs term this as a ?gunique balance of continuity-in-change?h. What this term means is, they feel there was a lack of documentation during these times and the arts where always around and there was no disappearing act. Counter and Evens went to Suriname find Africa. They believe that Africa and the Suriname Maroons have a direct connection other than being of African decent as far as the arts are concerned. I believe both the Price?fs and Counter and Evens had the same goals in mind, which was to find answers. To find out the unknown of these arts of the maroons, but their intentions were totally different. Like I stated earlier, Counter and Evens wanted to find Africa.

Intersectionality and assignment Essay

Intersectionality Assignment The definition of intersectionality states that it is the social theory suggesting various socially and culturally constructed categories of discrimination interact on multiple and often simultaneous levels, contributing to systematic social inequality. Intersectionality holds that the classical models of oppression within society, such as those based on race/ethnicity, gender, religion, nationality, sexual orientation, class, or disability do not act independently of one another; instead, these forms of oppression interrelate creating a system of oppression that reflects the â€Å"intersection† of multiple forms of discrimination. (http://geekfeminism.wikia.com/wiki/Intersectionality) I think the author intended to include intersectionality in the story to show that people have the tendency to categorize others immediately without even getting to know them. As humans we judge others way too much for our own good and we don’t even realize we are doing it majority of the time. I think Morrison’s main purpose in Recitatif is to make the reader a lot more aware of their stereotypical judgements about different races based on the use of different signs that Twyla and Roberta display as characters throughout the story. By writing with this technique of using hidden signs in the text it makes the reader begin to try to naturally figure out the races of Twyla and Roberta. She also includes things in this story such as their views on intelligence, physical appearance, racial tensions, wealth and social class. I think Morrison hopes to make her readers aware that we are all guilty of using stereotypes that this society has created for us. It’s just what we have known all our lives. Maybe a learned behavior from our parents, grandparents, or anyone we are around a lot. Everyone, even if they are racist or the most non-racist human being on earth, makes judgments on a â€Å"different† person that doesn’t fit into their â€Å"norm †. If I had to take a guess I would say Twyla is black and Roberta is white. One part in the story Roberta says that â€Å"they never washed their hair and they smelled funny†,  referring to Twyla. Roberta also said this about Twyla’s mother â€Å"She was big. Bigger than any man and on her chest was the biggest cross I’d ever seen. I swear it was six inches long each way. And in the crook of her arm was the biggest bible ever made.† This description sounds like a big African American mother because that’s what you could picture her as. Being Christian, not interested in being friends with Roberta’s mother, and storming away from her gets my mind visualizing that she is the attitude black big momma type of woman. Another thing I decided to look at to help me decide was their names. As the story goes on it gets harder to keep the same the same thought process on who’s apart of what race because of the different stereotypes and statements that are made by the characters when they continue to cross paths later in life. Also because as an individual you start to realize that you are judging and trying not to. For me that begun a whole new way of thinking and continuously changed my opinion about the reading several times At times Roberta could possibly be the black girl and Twyla could be white. In conclusion, its basically left up to you to decide who’s what race and its really going to open your eyes to how judgmental you can be and how big of a role these everyday stereotypes really have on your mind, even when it seems that you have no racism or judging in you.

Fast Food Annotated Bibliographydocx Essay

Over the years fast food have become a multi-billion dollar business all over the world. They are known for their swift service, affordable prices, and tasty, yet unhealthy food. There are a number of factors that can cause obesity and one of them is the colossal intake of fast food that many people consume worldwide. One third of American adults are obese today and fast food is a major reason why. Fast food restaurants are known for having foods high in calories, Trans fat, sugar, salt and carbohydrates. The question today is should fast food be blamed for the high rates of obesity? The reasons vary. Some people think that the cheap prices and the high in fats food make it easier to access to the food and to consume it. Another reason why people choose fast food is because of the incredible low fares. Some evidence suggest that many people cannot afford to buy healthier food, while some suggest that people think that everyone has the right to choose what they put in their mouth. Though fast food is not the only factor contributing to obesity, it is one of the major factors that needs to be addressed in the conversation surrounding the obesity epidemic. Currie, Janet, Stefano DellaVigna, Enrico Moretti, and Vikram Pathania. â€Å"The Effect of Fast food Restaurants on Obesity and Weight Gain. † American Economic Journal: E economic Policy 2. 3 (2010): 32-63. Print. Ogunrinde 2 This article is comparing how the proximity of fast food restaurants affects the rates of obesity between three million pregnant women and three million children (32). The article spotlights what the rate of weight increase would be depending on where the fast food restaurant would be located. Over several years of this experiment they focused on ninth graders in California, and pregnant women in Michigan, New Jersey, and Texas who had already had at least two children over a course of fifteen years. The authors discovered that ninth graders who had fast food restaurants within 0. 10 of a mile from their school had a 1. 7 percent chance of gaining more weight rather than a ninth grader who went to a school with fast food restaurants 0. 25 miles away (33). In pregnant women they found that having fast food restaurants approximately 0. 5 miles from where they lived resulted in a 0. 19 percentage contingency of them gaining weight. They also found that the more fast food restaurants there were in an area greatly affected obesity although the closeness of fast food restaurants did not affect obesity. The article states that although there is a clear increase in weight gain due to the supply of fast food restaurants, there is no distinguishable increased rates in obesity and weight gain due to the proximity of the restaurants, which made the authors come to the conclusion that fast food does have a major effect on weight gain and obesity rates. This article is featured in the American Economic Journal: Economic Policy which is known for publishing a myriad of topics all relating to economics. Some of the topics include public economics, urban and regional economics, law and economics, environmental and natural resource economics and many more. This article was written by four distinguished authors. Janet Currie, Stefano Della Vigna, Enrico Moretti, and Vikram Pathania. Janet Currie works in the Department of Economics at the Columbia University. Stefano Della Vigna and Enrico Moretti Ogunrinde 3 both work in the Department of Economics at the University of California at Berkley. Vikram Panthania works at Cornerstone Research in San Francisco, California. The article was published in August 2010 and during this time McDonald’s had already established 31,000 plus restaurants worldwide which is another reason why there is a visible rise in weight gain because of the numerous supply of fast food restaurants available. The sole purpose of this article was to see the effect of fast food on weight gain and obesity rates. Young, Lisa R, and Marion Nestle. â€Å"Portion Sizes And Obesity: Responses Of Fast-Food Companies. † Journal of Public Health Policy 28. 2 (2007): 238-48. Print. This article talks about portion size and its effect on weight gain and obesity rates. In 2001 the US surgeon general made a â€Å"call to action† on the obesity epidemic. The call of action addressed the obesity epidemic as a major public health problem and their plan was to help Americans in eating healthier and having more physical activity so they could maintain a healthy body weight. He challenged fast food restaurants to lower their portions in their foods. For example MacDonald’s had â€Å"super-size me† fries which were 7. 1 fl oz. Burger King had the â€Å"King† size which was 6. 9 fl oz., and Wendy’s had the Great Biggie which was 6. 7 fl oz. The large portions of fries, hamburgers, and soft drinks in fast food restaurants were starting to correlate with the weight gain in many adults and children. As the years went by the fast food restaurants started lessening their portions in some places and other times they would just change the name. Wendy’s â€Å"Biggie† became a medium and its â€Å"Great Biggie† became a large. McDonald’s gave away with the super-size me, Burger King got rid of the â€Å"King† size fountain drinks, and Wendy’s removed the â€Å"Great Biggie† French fries from their menu. What the fast food restaurants were required to do though was put the number of calories on the menu for each food item. Ogunrinde 4 This article is published in â€Å"The Journal of Public Health Policy†. JPHP is connected with the World Federation of Public Health Associations. This journal discusses public health policies and the many controversial topics concerning it. The authors of this article are Lisa Young and Marion Nestle. Lisa Young is a professor at New York University in Nutrition, Food Studies and Public Health. Marian Nestle likewise is a professor of Nutrition, Food Studies and Public Health at New York University. This article was published in 2007, which is pretty outdated and a lot of things have changed in the fast food industry since then. At that time restaurants like MacDonald’s, Burger King and Wendy’s had very large portions of food but they have since lowered their portion size in mainly their fries and soft drinks. Jeffery Robert, Baxter Judy, McGuire Maureen, and Linde Jennifer. â€Å"Are Fast Food Restaurants An Environmental Risk Factor for Obesity? † Are Fast Food Restaurants an Environmental risk Factor for Obesity? 3. 2 (2006). Web. In this article the authors are studying fast food restaurants as an environmental risk factor for obesity. What they discovered out was that eating out at fast food restaurants, did indeed result in weight gain and poor eating habits. They discovered that people with children and people who often worked outside of the home tended to eat at fast food restaurants more. They also found that people who lived within a two mile radius of a fast food restaurant was more likely to frequent fast food restaurants along with regular restaurants. There was a connection between the geographic location and the amount of times people went to a fast food restaurant. This article was published in the International Journal of Behavioral Nutrition and Physical Activity. This journal is available for anyone to see and it is peer reviewed. IJBNPA focuses on physical activity and the behavioral aspects of dieting. The authors of this article are Ogunrinde 5 Robert Jeffery, Judy Baxter, Maureen Mcguire, and Jennifer Linde. Robert Jeffery received his Ph. D. in Psychology at Stanford University and currently is the Director at the University of Minnesota Obesity Prevention Center, Academic Health Center, Minneapolis, MN. Judy Baxter is an Associate Professor at the Community and Behavioral Health Colorado School of Public Health. Maureen Mcguire works at Guidant Corporation, Cardiac Rhythm Management Group. Jennifer Linde received her Ph. D. in Clinical Psychology from the University of Iowa. She currently is an associate professor at the Division of Epidemiology & Community Health, University of Minnesota. They are all experts in their fields which makes them very qualified to publish this article. Lorna,Fraser,ClarkeGraham,CadeJanet,andEdwardsKimberly. â€Å"FastFoodandObesity: A Spatial Analysis in a Large United Kingdom Population of Children Aged 13–15. † American Journal of Preventive Medicine 42. 5 (2012): 77-85. Print. This article identifies how there is an obesity epidemic all over the world in children and in adults. It points out how fast food is a major contributor to the obesity epidemic. Their main focus in this experiment is to find out the relationship between fast food consumption and obesity. They conducted the study by getting a group of 4827 participants and surveying them on their fast food habits. They found that almost half of the participants ate fast food. Some of the participants only ate it once a month, some every two weeks and some participants ate fast food three to four times a week. They came to the conclusion that people who consumed fast food regularly had a higher BMI than the people who did not consume as much, also that people should be more informed of the nutritional values in fast food. The article was published in the American Journal of Preventive Medicine. They publish articles on prevention research, teaching, and practice and policy. Their papers focuses on many Ogunrinde 6 different topics like infectious disease, nutrition, diabetes, obesity, and so much more. Lorna Fraser received her Ph. D. from the School of Geography, University of Leeds. Graham Clarke is a Ph. D. holder and a professor at the School of Geography, University of Leeds. Janet Cade is also a Ph. D. holder and works at the Nutritional Epidemiology Group, School of Food Science and Nutrition, University of Leeds, Leeds, United Kingdom. Kimberly Edwards has a Ph. D. and works at the Centre for Sports Medicine, University of Nottingham. The article was published in May 2012. Poti, J. M. , K. J. Duffey, and B. M. Popkin. â€Å"The Association of Fast Food Consumption with Poor Dietary Outcomesand Obesity among Children:Is Itthe FastFood or theRemainder of the Diet? † American Journal of Clinical Nutrition 99. 1 (2014): 162-71. Print. This article is trying to figure what is causing obesity among children. Is it the huge consumption of fast food or is it the remainder of their diet? They conducted this experiment by studying a group of 4466 children from the ages of 2-18, by studying their eating habits and dietary patterns. What they found out was that half of the children in the study ate fast food and the other half consumed a western dietary pattern which consisted of red meat, desserts, and fatty food. The result was that there was a greater connection with the non-fast food diet that affected obesity in people. Despite fast food consumption having a great connection with obesity they discovered that a non-fast food diet had a stronger bond with obesity. This article was published in The American Journal of Clinical Nutrition. This journal is a remarkably rated peer-reviewed journal in the nutrition and dietary category. It publishes articles on topics like obesity, nutrition, disease, vitamins, and energy metabolism. The AJCN has been selected as one of the top 100 influential journals by the Special Libraries Association. Jennifer Poti is a graduate research assistant at the University of North Carolina at Chapel Hill. Kiyah Ogunrinde 7 Duffey hold a Ph. D. in Nutrition and her research focus is that factors that causes adults to become overweight. Barry Popkins received his Ph. D. from Cornell University and is an obesity researcher and a professor of nutrition at the University of North Carolina at Chapel Hill. The article was published on October, 13, 2013. Trushna, Shah, Purohit Geetanjali, Pillai Nair Sandhya, Patel Bhavita, Rawal Yash, and Shah R. â€Å"Assessment of Obesity, Overweight and Its Association with the Fast Food Consumption in Medical Students. † Journal of Clinical and Diagnostic Research 8. 5 (2014): 5-7. Print. This article is focusing on the correlation of consuming fast food and how it affects your BMI. They used a 147 medical students for this research study and they filled out self-questionnaires describing their physical appearance like weight, height, and age. They found out that 90 percent of the students have eaten fast food, and that 34 percent of those students were pre obese and obese. At the end of the study they found out that 90 percent of the medical students had fast food in their diet but only 22. 45 percent and 9. 52 percent were pre obese and obese. Eating more fast food and having less physical activity caused them to have a higher BMI. The article was published in the Journal of Clinical and Diagnostic Research. Their aim is to publish the discoveries of doctors and new researchers. Trushna Shah and Sandhya Pillai Nair are both assistant professor in the department of biochemistry in Gujarat, India. Geetanjali Purohit is an assistant professor in the department of physiology in Gujarat, India. Bhavita Patel is a Ph. D. student in the Department of Biochemistry in Gujarat, India. Yash Rawal is an undergraduate student and works in the department of biochemistry in Gujarat, India. R. M. is a professor and head of department in the Department of Biochemistry in Gujarat, India.

St. Johns College Annapolis Admission Data

St. Johns College Annapolis Admission Data St. Johns College in Annapolis, with test-optional admissions, does not require students to submit scores from the SAT or the ACT. The school has holistic admissions, meaning that it looks at various aspects of an applicants application, not just grades and scores, but essays, academic history, extracurricular activities, etc. Students will need to submit high school transcripts, letters of recommendation, and a personal essay. With an acceptance rate of 53  percent, St. Johns admits the majority of those who apply. For more information about applying, including full requirements and important deadlines, be sure to visit the schools website, or contact the admissions office. Calculate your chances of getting in with this free tool from Cappex. Admissions Data (2016) St. Johns College Annapolis Acceptance Rate: 53  percentSt. Johns College is Test-OptionalTest Scores 25th / 75th PercentileSAT Critical Reading: 610 / 730SAT Math: 570 / 710What these SAT numbers meanACT Composite: 27 / 33ACT English: 30 / 34ACT Math: 25  / 31What these ACT numbers meanTop Maryland colleges SAT comparisonTop Maryland colleges ACT comparison St. Johns College Annapolis Description Founded in 1696 and chartered in 1784, St. Johns College in Annapolis has a rich and distinct history. Despite what the colleges name might suggest, St. Johns has no religious affiliation. The colleges 36-acre campus sits along the water in the center of historic Annapolis, Maryland. The  United States Naval Academy  abuts the campus. St. Johns College is not for everyone. All students have the same curriculum  and all graduate with a Bachelor of Arts in the liberal arts and sciences. The heart of a St. Johns education is reading and discussion focused on mathematics, languages, science and music. All students will graduate with an in-depth understanding of important works of Western civilization. The college has an impressive 8 to 1 student/faculty ratio. Seminars average about 20 students and are taught by two faculty members, and tutorials and labs have 12 to 16 students. Grades are not emphasized at St. Johns, and while students will read many books, they will never use a textbook. The great majority of St. Johns graduates go on to law school, medical school, or graduate school. Students at the Annapolis campus have the opportunity to study at a second campus in Santa Fe, New Mexico. Enrollment (2016) Total Enrollment: 484  (434 undergraduates)Gender Breakdown: 55 percent male / 45 percent female100 percent full-time Costs (2016-17) Tuition and Fees: $50,353Books: $750Room and Board: $11,888Other Expenses: $750Total Cost: $63,621 St. Johns College Annapolis Financial Aid (2015 -16) Percentage of New Students Receiving Aid: 100  percentPercentage of New Students Receiving Types of AidGrants: 99 percentLoans: 64  percentAverage Amount of AidGrants: $29,502Loans: $6,052 Academic Programs Most Popular Majors:  Liberal Arts and Sciences (all students at St. Johns College have the same curriculum) What major is right for you?  Sign up to take the free My Careers and Majors Quiz at Cappex. Graduation and Retention Rates First Year Student Retention (full-time students): 82  percent4-Year Graduation Rate: 70  percent6-Year Graduation Rate: 76  percent Intercollegiate Athletics Programs Mens Sports:  RowingWomens Sports:  Rowing If You Like St. Johns College, You May Also Like These Schools: Reed College: Profile | GPA-SAT-ACT GraphBrown University: Profile | GPA-SAT-ACT GraphNew York University: Profile | GPA-SAT-ACT GraphGoucher College: Profile | GPA-SAT-ACT GraphPrinceton University: Profile | GPA-SAT-ACT GraphYale University: Profile | GPA-SAT-ACT GraphSwarthmore College: Profile | GPA-SAT-ACT GraphWells College: Profile  Amherst College: Profile | GPA-SAT-ACT GraphJohns Hopkins University: Profile | GPA-SAT-ACT GraphVanderbilt University: Profile | GPA-SAT-ACT Graph Data Source: National Center for Educational Statistics

Free Essays on Unorthodox Look At The Life Of Sir Isaac Newton

The Man Who Was Sir Isaac Newton When the name Sir Isaac Newton is mentioned today, many people think, â€Å"Hey that’s that guy who had an apple fall on his head.† Little do they know that Sir Isaac Newton’s ingenious discoveries are responsible for what everyone perceives as common knowledge these days. Newton was born on what was then Christmas Day in 1642. Today this date would be January 4th due to the fact that England used a different calendar back then. Unlike the man that would become his son, Isaac’s father was a rather uneducated person. It was said that he could not even write his own name. Nonetheless, the Newton’s were a rather wealthy farming family. Alas, all seemingly good things have a dark side. Before Isaac was even born, his father pasted away. When Isaac was still a toddler, his harlot of a mother remarried and sent him away to his grandmother to be treated as an orphan. Isaac was a very lonely child. He probably got beat up for being a nerd. Isaac decided that he had no choice but to turn to books for love. Isaac entered college as a sizar. This was a type of scholarship in which the sizar had to be the personal servant to another student. The exact reason why such a wealthy child had to serve others is not known. At college, Newton had to study the works of many great scholars. He compiled his own thoughts about their works in a memorandum he called â€Å"Quaestiones Quaedam Philosophicae.† Newton first entered the field of math when he bought an astrology book at a fair. He in turn found that the book was a little too advanced for him, so he decided to start out slowly. Yet when he tried a different book, it was way too easy. So he went back to the astrology book and finally conquered it. His studies continued along with his ideas. He came up with many calculus equations before Leibniz claimed that he â€Å"officially† discovered it. They had this big fight th... Free Essays on Unorthodox Look At The Life Of Sir Isaac Newton Free Essays on Unorthodox Look At The Life Of Sir Isaac Newton The Man Who Was Sir Isaac Newton When the name Sir Isaac Newton is mentioned today, many people think, â€Å"Hey that’s that guy who had an apple fall on his head.† Little do they know that Sir Isaac Newton’s ingenious discoveries are responsible for what everyone perceives as common knowledge these days. Newton was born on what was then Christmas Day in 1642. Today this date would be January 4th due to the fact that England used a different calendar back then. Unlike the man that would become his son, Isaac’s father was a rather uneducated person. It was said that he could not even write his own name. Nonetheless, the Newton’s were a rather wealthy farming family. Alas, all seemingly good things have a dark side. Before Isaac was even born, his father pasted away. When Isaac was still a toddler, his harlot of a mother remarried and sent him away to his grandmother to be treated as an orphan. Isaac was a very lonely child. He probably got beat up for being a nerd. Isaac decided that he had no choice but to turn to books for love. Isaac entered college as a sizar. This was a type of scholarship in which the sizar had to be the personal servant to another student. The exact reason why such a wealthy child had to serve others is not known. At college, Newton had to study the works of many great scholars. He compiled his own thoughts about their works in a memorandum he called â€Å"Quaestiones Quaedam Philosophicae.† Newton first entered the field of math when he bought an astrology book at a fair. He in turn found that the book was a little too advanced for him, so he decided to start out slowly. Yet when he tried a different book, it was way too easy. So he went back to the astrology book and finally conquered it. His studies continued along with his ideas. He came up with many calculus equations before Leibniz claimed that he â€Å"officially† discovered it. They had this big fight th...

The Background of the Battle of Lepanto

The Background of the Battle of Lepanto The Battle of Lepanto was a key naval engagement during the Ottoman-Habsburg Wars. The Holy League defeated the Ottomans at Lepanto on October 7, 1571. Following the death of Suleiman the Magnificent and ascent of Sultan Selim II to Ottoman throne in 1566, plans commenced for the eventual capture of Cyprus.  Held by the Venetians since 1489, the island had largely become encircled by Ottoman possessions on the mainland and offered safe harbor for corsairs that routinely attacked Ottoman shipping.  With the end of a protracted conflict with Hungary in 1568, Selim moved forward with his designs on the island. Landing an invasion force in 1570, the Ottomans captured Nicosia after a bloody seven-week siege and won several victories before arriving at the last Venetian stronghold of Famagusta.  Unable to penetrate the citys defenses, they laid siege in September 1570. In an effort to bolster support for the Venetian fight against the Ottomans, Pope Pius V worked tirelessly to construct an alliance from the Christian states in the Mediterranean. In 1571, the Christian powers in the Mediterranean assembled a large fleet to confront the growing menace of the Ottoman Empire. Assembling at Messina, Sicily in July and August, the Christian force was led by Don John of Austria and contained vessels from Venice, Spain, the Papal States, Genoa, Savoy, and Malta. Sailing under the banner of the Holy League, Don Johns fleet consisted of 206 galleys and 6 gallasses (large galleys that mounted artillery). Rowing east, the fleet paused at Viscardo in Cephalonia where it learned of the fall of Famagusta and the torture and killing of the Venetian commanders there. Enduring poor weather Don John pressed on to Sami and arrived on October 6. Returning to sea the next day, the Holy League fleet entered the Gulf of Patras and soon encountered Ali Pashas Ottoman fleet. Deployments Commanding 230 galleys and 56 galliots (small galleys), Ali Pasha had departed his base at Lepanto and was moving west to intercept the Holy Leagues fleet. As the fleets sighted each other, they formed for battle. For the Holy League, Don John, aboard the galley Real, divided his force into four divisions, with the Venetians under Agostino Barbarigo on the left, himself in the center, the Genoese under Giovanni Andrea Doria on the right, and a reserve led by lvaro de Bazn, Marquis de Santa Cruz in the rear. In addition, he pushed gallasses out in front of his left and center divisions where they could bombard the Ottoman fleet. The Fleets Clash Flying his flag from Sultana, Ali Pasha led the Ottoman center, with Chulouk Bey on the right and Uluj Ali on the left. As the battle opened, the Holy Leagues gallasses sank two galleys and disrupted the Ottoman formations with their fire. As the fleets neared, Doria saw that Uluj Alis line extended beyond his own. Shifting south to avoid being flanked, Doria opened a gap between his division and Don Johns. Seeing the hole, Uluj Ali turned north and attacked into the gap. Doria responded to this and soon his ships were dueling with Uluj Alis. To the north, Chulouk Bey succeeded in turning the Holy Leagues left flank, but determined resistance from the Venetians, and the timely arrival of a gallass, beat off the attack. Shortly after the battle began, the two flagships found each other and a desperate struggle began between Real and Sultana. Locked together, Spanish troops were twice repulsed when they tried to board the Ottoman galley and reinforcements from other vessels were needed to turn the tide. On the third attempt, with aid from lvaro de Bazns galley, Don Johns men were able to take Sultana killing Ali Pasha in the process. Against the wishes of Don John, Ali Pasha was beheaded and his head displayed on a pike. The sight of their commanders head had a severe impact on Ottoman morale and they began withdrawing around 4 PM. Uluj Ali, who had success against Doria and captured the Maltese flagship Capitana, retreated with sixteen galleys and twenty-four galliots. Aftermath and Impact At the Battle of Lepanto, the Holy League lost 50 galleys and suffered approximately 13,000 casualties. This was offset by the freeing of a similar number of Christian slaves from the Ottoman ships. In addition to the death of Ali Pasha, the Ottomans lost 25,000 killed and wounded and an additional 3,500 captured. Their fleet lost 210 ships, of which 130 were captured by the Holy League. Coming at what was seen as a crisis point for Christianity, the victory at Lepanto stemmed Ottoman expansion in the Mediterranean and prevented their influence from spreading west. Though the Holy League fleet was unable to exploit their victory due to the onset of winter weather, operations over the next two years effectively confirmed a division of the Mediterranean between the Christian states in the west and the Ottomans in the east.

Quality Practices in Ireland and the United States Essay

Quality Practices in Ireland and the United States - Essay Example The quality management practices are used in both the USA and Ireland considerably. In the USA six sigma practices have been broadly used in various business sectors. The Total Quality Management (TQM) is also implemented with an intention to attain effective performance from the workplace. In Ireland both six sigma and TQM are executed in industries by removing the existing traditional procedures. Various examples are cited below that may clearly indicate the quality management practices in both the countries. Roadstone is one of the leading suppliers as well as manufactures of building materials in Ireland. The organization is extensively committed towards efficiency of energy as well as environmental sustainability. It implemented both six sigma and TQM for improving the performance standard. For improving the projects undertaken by the organization, the technique of TQM practice is widely used. The performance of energy and quality are increased considerably by the execution of six sigma (SEI, â€Å"Quality Techniques Boost Performance†). The approach of Total Quality Management is executed in Bus Eireann for the provision of bus services around Ireland. Bus Eireann is committed to provide customers with high quality service at an affordable price. The organization in order to maintain the quality develops excellent culture throughout their organization. For improving the methods of quality procedures the organization introduced top quality bus service for customers.

Tourism and indigenous Cultures Essay Example | Topics and Well Written Essays - 3500 words

Tourism and indigenous Cultures - Essay Example .......................................................................... 4 1.3 Rationale for Selecting the Research Topic ............................................... 5 1.4 Scope and Limitations ................................................................................ 6 2. Literature Review ..................................................................................................... 7 a. General Facts about Chamka ..................................................................... 7 b. Significance and Impact of Unique Culture, Language, and Religion on Tourism Industry .................................................................... 9 c. Socio-economic benefits of Tourism in the Development of the Bangladesh Economy ................................................................................. 11 d. Communication between the Bangladeshi Government and Chamkas ...... 12 3. Discussion ........................................................................ ........................................ 13 4. Conclusion and Recommendations .......................................................................... 15 References ............................................................................................................................ 17 - 19 Chapter 1 – Introduction The term â€Å"indigenous people† is referring to a minority ethnic group of people that exists in each country (Coates, 2004, p. 12). Since most of the indigenous people are living in a place that is far away from civilization, this group of people manage to preserve their own set of unique culture and religion. Based on the 1991 Census, the Chamkas’ total number of population was 239,417 (Parbatya Bouddha Mission, 2012). In India, around 150,000 Chamkas are living in the states of Arunachal, Assam, Mizoram, and Tripura; whereas very few of them live in Cox’s Bazar district, Myanmar in Burma, and in Bangladesh (Parbatya Bouddha Mission , 2012). Chamka is one of the biggest indigenous groups of people that still exist in Bangladesh. Being one of the minority groups in Bangladesh, the Chamka are living their lives at a disadvantage. Because of the absence of strong government support, Chamkas who are currently living in Bangladesh do not have the same privileges that most Bangladeshi people are getting from the government. Up to the present time, almost all Chamka in Bangladesh are still living in a primitive age. Because of the presence of political and cultural separation between the Bangladesh government and this particular group of indigenous people, the Chamka do not have access to proper education, better employment opportunity, and medical assistance from the doctors and nurses. On the 13th of September 2007, the United Nations declared that the need to respect the rights of these indigenous people (UN News Centre, 2007). With a total of â€Å"30 votes in favour, 2 against and 12 absentions†, the Human Rights Council supported the United Nations’ declaration with regards to the rights of the indigenous people (United Nations, 2007, p. 1). Although there is no existing universal law behind the United Nations declaration with regards to the rights of the indigenous people, respecting their rights could prevent us from violating the existing human rights law. Specifically the act of preventing the Chamkas to have access equal to proper education, better employment opportunity, and medical assistance from the doctors and nurses is a form of racial or tribal discrimination. To uplift the

Do we think for ourselves or does society determine what we think (the Essay - 1

Do we think for ourselves or does society determine what we think (the social construction of reality) - Essay Example Society determines us; the life of an individual and how he/she thinks is determined and moulded by the society the individual lives in: this form the thesis of my paper. An analysis of different stereotypes and concepts will be carried out to help prove this statement. A critical society is one with individuals who value critical thinking as well as value those who are practicing it.   Its most distinguishing feature is that it stresses on thinking as central to the emancipation of mind, to the development and preservation of the species and to the establishment of just practices. Unfortunately, no critical society exists in the world.   The concept represents an ideal that is yet to be achieved and actualized.   However, there are some professions and culture on earth in which critical thought is the characteristic of everyday social and personal life. The world is occupied by superficiality, bias, prejudice, distortions, manipulation, lies, deception, short sightedness, hypocrisy, close-mindedness, righteousness, on and on, in each culture in every part across the world.   These problems in our thinking occasion untold negative implications such as fear, sadness, anxiety, hopelessness, suffering, pain, injustices of every thinkable kind. People have an incredible capacity for reasonability and rationality.   The history of our accomplishments, achievements and contributions, initiated and shaped by our society well documents this fact.   Nonetheless, for the better part, this capacity should be actively developed by the mind.   It is our second nature determined by our society. What is more natural to our mind, whatever comes first concerning human tendencies, and habitually takes priority, is an orientation emphasized on self-gratification, self-protection and self-interest.   This perspective is inborn, and most people would say it`s necessary for survival. To visualize that our societies are critical

MANIFEST DESTINY AND ASSIMILATION THEORY Term Paper

MANIFEST DESTINY AND ASSIMILATION THEORY - Term Paper Example Assimilation model is where a minority group adopts the values, norms, beliefs, and institutional systems of the domain culture, which the American culture. The Native Americans were not domain because they had to assimilate to the western civilization (Cullen, Lisle, Downs and Colombo 452). Fredrickson explains the assimilation theory proposed by Alex in the following manner. His explanations are based on ethnic relations between religions and races in the history of the US. He asserts that ethnic hierarchy is inevitable because it forms the first pillar of socialization between distinct ethnic groups. In American context, the essay is based on the view that the American race is the dominant group that holds the privileges and right not provided to other races in the society (Cullen, Lisle, Downs, and Colombo 463). Due to this, they view themselves as the superior to those races whom the rights are denied. The system of racial interaction influenced the blacks and Indian races in Am erican society because the whites deemed themselves superior to these races. Fredrickson continues with his assimilation theory using one-way assimilation model. He argues that the only way that other races such as Indians and blacks can pay the Americans is via adapting or conforming to the American culture. ... Fredrickson discuses the theory of separatism in groups by arguing that minority groups should be autonomous, independent and completely separated from the dominant or majority group (Cullen, Lisle, Downs and Colombo 479). Cultural pluralism is the most effective theory because it gives room to people to retain their own culture or ethnic identities without conforming to cultures of other dominant groups. Fredrickson explanation offers a way forward on how social groups can come together and live in unity. These assertions are evident in the manifest destiny and Americas’ expansion to the West. Further, cultural pluralism is demonstrated in the manner in which Native Americans were treated. Americans separated from other groups and followed their own western culture. Due to this, many Americans believed that they had the responsibility of spreading democratic ideals to other parts of the world. During their expansion, the Americans excluded groups with cultural differences tha t were characterized with prejudice and paternalism. This reality made the Americans realized themselves, and their role in the world. The manifest destiny doctrine was the idea that established the United States of America as a nation. Manifest destiny was an idea that influenced American policy in the twentieth century (The Great Nation of Futurity 428). The concept was the motivation behind the tremendous and rapid expansion of America into the West from the East. The idea of manifest destiny was promoted in poster, newspapers, and via the media. The idea of manifest destiny was not an official government policy but it led to enactment and passage of policies

Yamaha Business Strategy Analysis Research Paper

Yamaha Business Strategy Analysis - Research Paper Example When looking at the company of Yamaha, it can be seen that there are specific components which drive the business forward as a whole. However, the units of musical instruments and vehicle engines each have specific qualities that provide a different level of growth within the company. This paper will examine these two business units as well as the influences in both the internal and external environment. This examination will help to create a different set of ideologies of how the business should move forward, specifically with these two specialized units. Introduction Growth that is within a specific segment of a business is dependent on both internal and external variables that are noted among those within a given business. Today, the global marketplace is changing the way in which most corporations are working as well as the associations which are related to the businesses and the associations with the changes that are progressing and in demand. When looking at the business segmen ts of Yamaha, it can be seen that different segments require targets, positioning and new brand value to ensure the success of the products. Two of the segments which define this are the musical instruments and the vehicle engines that are defined by Yamaha. These two segments relate to the overall corporate strategy while creating an effective turn – around with the business and the way in which it is able to provide various components for the growth of the company. This paper will examine the current positioning of Yamaha, as well as the units which are located within the company. These two units will be further defined by the current position that Yamaha is in, specifically by analyzing both of the segments through various models. The components that are a part of the Yamaha segments will then be defined with strategies which should be approached to ensure continuous growth and success within the company while ensuring that there is the ability to create a stronger develop ment of the musical products and the vehicle engines. Changing the approach and focusing on the internal and external environment in a different manner ensures the success of the company while allowing for new approaches to redefine the needs within the corporation. Background of Yamaha The overall ideologies behind Yamaha began in 1887 as a forerunner to the industrial age. The company began in Japan with the focus on reed organs which could be mass produced. The ideology of Yamaha quickly expanded into musical instruments, audio – visual products, semiconductors, computer products, sporting goods, home appliances and specialty industrial tools. The growth within each of these corporations continues to segment into services and products that are a part of the main corporation and which have led to several branches which are supporting the main products offered by the company. The overall mission of the business is to provide innovative products and services with the various branches of service which are offered. The philosophy is known as kando together, which is based on enriching culture and technology with different products. This is combined with the vision of offering the products to households and businesses while providing services of the basic needs and entertainment that is associated with individuals in various societies. Today, each of the market divisions continue to create a strong presence with the general mission and vision while remaining at the cutting edge of new services and products that are related to the main products which Yamaha was founded from (Yamaha, 2011). Background of Yamaha Musical Instruments The musical instrum

Strategic Options Essay Example | Topics and Well Written Essays - 1500 words

Strategic Options - Essay Example Indeed, in marketing theory, goals set are always the higher ambitions whiles the objectives are the specific activities to take to realize the goals. So in the case of Eurofreeze, it has clearly spelt out a goal of increasing its market share and profit margins but the surest way that the company seeks to achieve this is by giving much attention to products that the company considers to be of commercial value. The above summary could be briefed in SWOT analysis for Eurofreeze. As part of the strengths of the company, it would be identified that the company presently have a very rooted knowledge in freezer technology, which is a major requirement for survival in the industry. Again, the company has a buying function with which it purchases vegetables and fruits directly. Even more, the company has successfully developed a well known branded food product. Regardless of the strengths, a number of weaknesses mitigate against the company, including the fact that its market share is prese ntly far lower than its key competitor (Adams, 2011). Again, Eurofreeze has not been able to provide the one market-leading frozen brand that its consumers wanted. In the midst of the weaknesses, there is an opportunity in the recovering global economic recession, which gives opportunities for the company to undertake foreign direct investments in markets where its major competitor does not have commanding market share. Finally, the company is faced with a number of threats including the fact that the market leader, which is Refrigor offers is a low-cost leader. Again, refrigerator space in most supermarkets in markets in the United Kingdom and other places are giving space only to their own brand of products. Lastly, the marketing strategies and plans used by Eurofreeze is relatively the same as that of competitors (Haga and Marold, 2004). Development of Scoring Criteria Based on the SWOT Analysis performed earlier, a number of criteria can be developed for scoring each option avai lable to the company so that the best option can eventually be selected. These criteria are grouped under three major themes namely suitability, acceptability and feasibility. Scooping through the SWOT analysis, some of the major criteria that can be used include the following: The grouping of the criteria according to the three themes are thus given as follows: Suitability Criteria 1: Growth and Investment: This criterion is selected as a long term strategic plan for the company towards taking advantage of its opportunities and using them according to its advantage. Without growth and investment, the company cannot utilize its opportunities of a generally improving global economy that makes foreign direct investment a lucrative venture. Criteria 2: Brand equity: Brand equity will be established over a long term basis. It is therefore relevant in pushing up the company for its long term ambition of becoming a market leader. With a brand equity, publicity on all products and services of the company will be reduced because customers would have a lot to know about the company in advance. Feasibility Criteria 3: Value adding: This criterion has been selected to overcome the weakness of the company identified as having a very low market share. With value added service and product, it is hoped that

Yamaha Business Strategy Analysis Research Paper

Yamaha Business Strategy Analysis - Research Paper Example When looking at the company of Yamaha, it can be seen that there are specific components which drive the business forward as a whole. However, the units of musical instruments and vehicle engines each have specific qualities that provide a different level of growth within the company. This paper will examine these two business units as well as the influences in both the internal and external environment. This examination will help to create a different set of ideologies of how the business should move forward, specifically with these two specialized units. Introduction Growth that is within a specific segment of a business is dependent on both internal and external variables that are noted among those within a given business. Today, the global marketplace is changing the way in which most corporations are working as well as the associations which are related to the businesses and the associations with the changes that are progressing and in demand. When looking at the business segmen ts of Yamaha, it can be seen that different segments require targets, positioning and new brand value to ensure the success of the products. Two of the segments which define this are the musical instruments and the vehicle engines that are defined by Yamaha. These two segments relate to the overall corporate strategy while creating an effective turn – around with the business and the way in which it is able to provide various components for the growth of the company. This paper will examine the current positioning of Yamaha, as well as the units which are located within the company. These two units will be further defined by the current position that Yamaha is in, specifically by analyzing both of the segments through various models. The components that are a part of the Yamaha segments will then be defined with strategies which should be approached to ensure continuous growth and success within the company while ensuring that there is the ability to create a stronger develop ment of the musical products and the vehicle engines. Changing the approach and focusing on the internal and external environment in a different manner ensures the success of the company while allowing for new approaches to redefine the needs within the corporation. Background of Yamaha The overall ideologies behind Yamaha began in 1887 as a forerunner to the industrial age. The company began in Japan with the focus on reed organs which could be mass produced. The ideology of Yamaha quickly expanded into musical instruments, audio – visual products, semiconductors, computer products, sporting goods, home appliances and specialty industrial tools. The growth within each of these corporations continues to segment into services and products that are a part of the main corporation and which have led to several branches which are supporting the main products offered by the company. The overall mission of the business is to provide innovative products and services with the various branches of service which are offered. The philosophy is known as kando together, which is based on enriching culture and technology with different products. This is combined with the vision of offering the products to households and businesses while providing services of the basic needs and entertainment that is associated with individuals in various societies. Today, each of the market divisions continue to create a strong presence with the general mission and vision while remaining at the cutting edge of new services and products that are related to the main products which Yamaha was founded from (Yamaha, 2011). Background of Yamaha Musical Instruments The musical instrum

Answer questions Coursework Example | Topics and Well Written Essays - 1750 words

Answer questions - Coursework Example The acquisition cost of seed or cuttings should also keep in mind. Planting of most fruit trees, for example, are expensive. Some species are harder to adjust than others. Farmers should consider in advance how long they should take care of trees. If they need additional skills and knowledge to grow a particular species should be training or demonstration will be organized. Seeds or plants of the species considered easy. If asexual reproduction is necessary, farmers should receive training on how to do it. The seeds of Gliricidia sepium and Sesbania spp. For example, could not be readily available. Farmers need help with how to distribute the trees using root cuttings. They may not even enough time for the harvest of cuttings. Question 2 Role of trees or roots of fig trees is no different than any other plant. Edible fig (Ficus carica) roots, for example, grow best in fertile soil rich in organic matter that is moist but never soggy. Roots have four functions. Anchoring the plant fig s, absorbs water and nutrients for plant growth and flowering and fruiting activities, in the case of tropical fig trees, aerial roots hanging from the branches to improve weight distribution of the structure.Picture of the roots can grow to a diameter of branches to see above the ground. Fig trees do not grow the carrot-like tap roots, but the diffuse array, or weaving roots penetrated the body of at least two or three times as much as the diameter of the crown of the plant. Like when you snap a branch of plant leaf figs, or milky sticky sap oozing from broken roots Fig. Some species tropical fig tree roots "are growing rapidly and are known to lift sidewalks or pavement, which spread across the landscape. Question 3 Carbon sequestration in the agriculture sector refers to the capacity of agriculture lands and forests to remove carbon dioxide from the atmosphere. Carbon dioxide is absorbed by trees, plants and crops through photosynthesis and stored as carbon in biomass in tree tru nks, branches, foliage and roots and soils. Forests and stable grasslands are referred to as carbon sinks because they can store large amounts of carbon in their vegetation and root systems for long periods of time. Soils are the largest terrestrial sink for carbon on the planet. The ability of agriculture lands to store or sequester carbon depends on several factors, including climate, soil type, type of crop or vegetation cover and management practices. The amount of carbon stored in soil organic matter is in?uenced by the addition of carbon from dead plant material and carbon losses from respiration, the decomposition process and both natural and human disturbance of the soil. By employing farming practices that involve minimal disturbance of the soil and encourage carbon sequestration, farmers may be able to slow or even reverse the loss of carbon from their ?elds. In the United States, forest and croplands currently sequester the equivalent of 12 percent of U.S. carbon dioxide emissions from the energy, transportation and industrial sectors. Question 4 Major reasons of the changes in the forested land due to human reasons include: industrialization, suburbanization, land trust movements and settlements and agriculture. Question 5 Pleistocene climate was characterized by repeated glacial cycles where continental glaciers pushed to the parallel 40 in some places. It is estimated that glacial

How to Overcome the Fear of Public Speaking

How to Overcome the Fear of Public Speaking Introduction Majority of people get performance anxiety when they need to make a speech in front of the audiences. According to Lake (2015), seventy-five percent of the population suffers from the fear of public speaking. Over time, people will try to avoid participating in any speeches as they feel nervous while speaking. In fact, there are few ways to overcome the fear of public speaking which are organizing the presentation, breathing exercises, and practicing more. (NG CHAI YET) 1st point: Organizing the presentation The first way to overcome the fear of public speaking is by organizing the presentation (Golberg, 2016). There are several steps to organize the presentation. First of all, the speaker should understand the topic of the presentation and organize the information (Hall-Flavin, 2014). It is important to make sure that the information is correct, clear, and related to the topic in order to make fewer mistakes and not digress from the topic. The speaker should do research and get correct information from books, articles, journals and suitable website which are related to the topic. Secondly, the speaker can try to remember the arrangement of the speech (Martinuzzi, 2013). By remembering the arrangement, the organized information can help the speaker be more confident and remain in control during the presentation. For example, the speaker can use the presentation slides to help them remember the arrangement and reduce their fear of public speaking. Besides that, one of the reasons for the fear of public speaking is the speaker fear of receiving the questions (Martinuzzi, 2013). Before speaking in public, the speaker should prepare a list of potential questions from the audience (Martinuzzi, 2013). This can increase the speakers confidence reducing the fear of public speaking. In addition, another reason for the fear of public speaking is the anxiety that could cause the speaker to forget or disorganize the main points. Therefore, the speakers can make a cue card with the main points and ideas (Goldberg, 2016). However, the main point must be in point form and not in essay form. The cue card helps the speaker to avoid forgetting the main points and reduces their fear of giving a presentation on stage. In short, these steps in planning a presentation can help the speaker to be prepared for public speaking with a more confident and relaxed attitude. (MIMOSA TAN SIN YIE) 2nd point: Breathing exercises The fear of public speaking can be overcome and eliminated by learning breathing exercises. Breathing is a useful tool for relaxing and refreshing the mind as it is something that people are able to control and regulate. There are several methods for breathing exercises. Speaker can take the time to inhale and exhale before starting the speech(Weil, 2016). Taking a deep breath before start the speech can lower the speakers stress level and reduce anxiety. For example, stage fright can be a significant hurdle to the speaker that wanted to share the information with the audiences. Therefore, breathing can increase self-confidence and enhance the speakers voice to be louder. Moreover, try to breathe normally and comfortably when speaking too fast (Peters, 2010). Generally, people who are nervous will speed up their speaking instead of enunciating the sentences properly because they are trying to end the speech sooner. Focusing on breathing can not only calm the speaker but also a powerf ul relaxation technique for the speaker to continue the speech with better performance. Furthermore, pause and breathe between the points during the speechis another way to overcome the fear of speaking (Nuumburg, n.d). For instance, take a breath after an idea is given out and introducing another with few second later can rebuild the speakers confidence and undoubtedly, it can manage and release fear. In fact, it will also sustain the physical capacity for the speaker to talk for a long time. The benefits of breathing exercises are both physical and psychological. Thus, learning to breathe naturally the benefits will be enormous for reduce the fear when they having a speech. (RENEE TAN CHAI NI) 3rd point: Practice more The most common way the speaker can overcome the fear of public speaking is more practice. For practice public speaking, they have to understand their speaking material so that can prepare well to deliver the speak (Martinuzzi, 2013). Practice can help them to understand their speech but not memorize it. When practicing public speaking in the home, they can practice in front of the mirror (Sahay, 2016). This is the most effective way because it is able to help them to pay attention to their posture, gestures, movement and facial expressions. Gentle expressions will gain the audiences attention and they will concentrate to their speech. Moreover, they can record their speech by using a video camera and watching it in order to make corrections easily (Daniel K. Hall-Flavin, 2014). Furthermore, they can try practicing public speaking in front of an audience. Looking for an audience to evaluate to their performance. They can also join a club that can give them opportunities to speak in front of the audience, such as Toastmaster. Toastmaster is a communication and leadership development organization worldwide (Toastemasters International, n.d.) It is a great place for people to practice public speaking because the people who study with the program will give them valuable advice (Gray, n.d.). More practice with public speaking will help them gain more experience. Thus, they will feel more comfortable when speaking in front the audience and no fear. (ROSELIND KANG KAI QI) Conclusion In conclusion, public speaking is a form of communication to share ones thoughts to influence others. It is a need to everyone regardless for education or career purpose. Preparation is very important as good preparation can overcome ones fear and increase their confident level towards a success performance. People will be benefited by having several keys in their pocket to overcome the fear of public speaking. (NG CHAI YET) References Lake, R. (2015, April 28). Fear of Public Speaking Statistics and How to Overcome Glossophobia. Retrieved from creditdonkey: https://www.creditdonkey.com/fear-of-public-speaking-statistics.html Martinuzzi, B. (2013). 11 Easy ways to Finally Overcome Your Fear of Public Speaking. Retrieved from https://www.americanexpress.com/us/small-business/openforum/articles/easiest-ways-to-manage-your-public-speaking-fear-2/ Hall-Falvin, D. K. (2014, February 25). Fear of public speaking: How can I overcome it? Retrieved from http://www.mayoclinic.org/diseases-conditions/phobias/expert-answers/fear-of-public-speaking/faq-20058416?p=1 Goldberg, D. F. (2016, November 10) Teacher: How to Overcome Your Fear of Public Speaking.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved from http://www.teachingvillage.org/2016/11/10/teachers-overcome-your-fear-of-public-speaking-by-david-f-goldberg/ Nuumburg, C. (n.d). Breathing Exercises to Make Life Easier. Retrieved February 18, 2017, from Seleni Web site: https://www.seleni.org/advice-support/article/breathing-exercises-to-make-life-easier?gclid=Cj0KEQiA25rFBRC8rfyX1vjeg7YBEiQAFIb3b8vjJkUUWOwBZn5VtqntjdlWKw9G-Rr6C3xNykfu7tEaAnNb8P8HAQ Peters, K. (2010, January 12). Breathing: The Seductive Key to Unlocking Your Vocal Variety. Retrieved February 18, 2017, from Six Minutes Web site: http://sixminutes.dlugan.com/vocal-variety-speech-breathing/ Weil, A. (2016, May). Three Breathing Exercises. Retrieved February 18, 2017, from Dr. Weil Web site: https://www.drweil.com/health-wellness/body-mind-spirit/stress-anxiety/breathing-three-exercises/ Daniel K. Hall-Flavin, M. (2014, February 25). Mayoclinic. Retrieved from Fear of public speaking: How can I overcome it?: http://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416 Gray, C. M. (n.d.). How I (Finally) Got Over My Fear of Public Speaking. Retrieved from themuse: https://www.themuse.com/advice/how-i-finally-got-over-my-fear-of-public-speaking Martinuzzi, B. (2013). Open forum. Retrieved from 11 Easy Ways to Finally Overcome Your Fear of Public Speaking: https://www.americanexpress.com/us/small-business/openforum/articles/easiest-ways-to-manage-your-public-speaking-fear-2/ Sahay, U. (2016, December). Enzuke. Retrieved from How To Overcome The Fear Of Public Speaking: http://www.enzuke.com/how-to-overcome-fear-public-speaking/amp/ Toastemasters International. (n.d.). Retrieved from Who We Are: https://www.toastmasters.org/About/Who-We-Are

Gunsmoke and the Old-West Hero :: Television Media TV Essays

Gunsmoke and the Old-West Hero The program Gunsmoke, provides a vivid representation and description of the stereotypical old-west hero. It is a wholesome program that captures the listeners attention and addresses issues that were often dealt with in the 50's and hits many listeners close to home. Intelligence, concern for others and reliability are just a few of the many characteristics portrayed through Matt Dillon in this program that many other old-west heroes had in common with him. Each episode deals with a different problem and in each one of those episodes it seems as though Dillon is very well educated in whatever the problem may be. Whether he has to perform acts that a doctor would have to deal with, whether he acts as a counselor to someone, or even appearing as a detective. He appears as an overly well-rounded individual. In each episode it seems though he is always one step ahead of the enemy or perpetrator. There are many cases in which his insightfulness and intelligence permeate in to the minds of the listeners. Dillon, (as many other old-west heroes), has a deep care and concern for all people. It is his job to take care of them and to keep them safe. He is always doing what is right. In each episode he has a deep concern for what the impact the decisions of some may have on others. He also has a concern for what the outcome of their decisions will have on themselves. He does all he can to help them realize that making the right decision and being honest will provide the best route of happiness and survival. In each episode Dillon also provides a vision of reliability to the listener. It doesn't seem to matter who he encounters, that person will still feel secure in confiding in him and leaving him with responsibilities that they wouldn't otherwise trust others with. Each person admires him and looks up to him. They realize that he is responsible and reliable and that when he says he's going to accomplish something. It doesn't matter what the task, he is good to his word, and it is apparent to all those he meets. Because of Matt Dillon's intelligence, concern for others, and reliability, he has portrayed a character beyond what any man would dream he could be. He is the epitome of a true old-west

The Devestating Effects of Popcorn :: essays research papers

One of the biggest threats to freedom in our world today is the ever-looming possibility that someone will realize the true power of popcorn and bring world leaders to their knees. Popcorn holds a power that to this point has remained untapped. However, if placed in the hands of a terrorist organization, the true power of popcorn could be unleashed to wreak havoc on innocent men, women and children.   Ã‚  Ã‚  Ã‚  Ã‚  Millions of people each year have the luxury of eating popcorn freely. Each night in this country alone, thousands of people flock to movie theaters to enjoy a large tub of popcorn while watching a new movie. Month after month the movies on the screen continue to change, following and sometimes affecting world trends, beliefs and styles. Through it all, the popcorn remains the same. It continues to draw the movie patrons back to the theater with the bitter taste of salt mixed with a golden layer of liquid butter. Already, many around the globe have been blindly enslaved to the irresistible experience of leisurely consuming a tub of popcorn while tucked within the dark confines of a crowded picture show.   Ã‚  Ã‚  Ã‚  Ã‚  Large snack corporations have manufactured their own plans to cash in on the subconscious popcorn craze that is sweeping the globe. They perpetuate the popcorn security risk by delivering taste variations. With a light dusting of cheddar cheese or a quick dip into a caramel pool the popcorn is transformed, bringing new tastes to life that now fill the isles at every grocery store. In doing so, a whole new generation of popcorn lovers are captured who couldn’t possibly know the grave position they are placing themselves in.   Ã‚  Ã‚  Ã‚  Ã‚  And proving that every movement has a following determined to do things their own way, some have taken to popping their own popcorn in the comfort of their homes. These renegades have tried to free themselves from a herd mentality by refusing to follow the crowd to a central location to partake in their favorite snack. They have still unknowingly resigned themselves to the same fate by falling under popcorn’s powerful spell.   Ã‚  Ã‚  Ã‚  Ã‚  A terrorist organization armed with this knowledge could potentially seize control of the world’s supply of popcorn and do so without much trouble. Our world leaders are unaware or choose to ignore this threat, and refuse to protect the supply lines of popcorn with the world’s finest armies.

Political Risk Essay

Political Risk: is what happens when a company or companies face a series of political changes that could threaten its situation in a country. †¢Political Threat: is a situation when a company would eventually suffer a series of bad conditions on a certain market. †¢Political Changes: are a series of changes within the government of a country. †¢Micro Risk: a type of political risk that threatens the activities of a certain industry. Macro Risk: a type of political risk that threatens all the industries. †¢Violent Situations: Situations that risk the integrity of the people, the infrastructure, the economy among others in the country. †¢National Requirements: when a country forces a company to modify its circumstances to stay in the market. Introduction We studied the influence of political risk in business all around the world analyzing its definition through it. It is important to take into account that in business it is crucial to know about the political situation of a country because political risk is not always presented in the same way, it depends on the characteristics of the countries involved in the problem. We had a previous knowledge given by the teacher and we also had information obtained from the news we are constantly reading, but we did not have many examples of that because all the cases that could be examples of political risk took place in Latin America; all of them were extremely valid and onsonant with the definition we had of political risk, however we concluded that it could be less inspiring for our classmates because those cases are very well-known. That is the main reason we had to search cases that were not part of the public domain in the Colombian context and we decided to focus on cases from different parts of the world and in that order of ideas we could understand how companies face political risk. This study w ill help us to improve our knowledge in business and politics. Arguments First of all is very important to understand the definition of political risk. It is what happens when a company or companies face a series of political changes that could threaten its situation in a country. Any company could be affected by political changes, as well as any country could be affected by political risk situations derivative of political changes. The factors that lead to political risk are revolutions, wars, general elections, political reforms, among others. There are two types of risks that could affect a company, a market or an industry. Macro risk and micro risk; the first is the one that affects every company in every industry, and the second is the one that affects a specific industry and its companies. Another factor that threatens the development of an industry within a country is violence; it could be classified in three different kinds: terrorism, open-war and kidnapping. The national requirements are also a reason for political risk; this is when a country has a very high and strong protectionism or when the government forces companies to have a determined number of local products. When companies are victims of political risk there are some ways to fight it. If the company has security problems, the solution would be to contract a security agency and also an insurance agency; if the problem is because of the local or national requirements, the company should get a partner from that region or country; and the last one would be to create political pressure to fight the political problems. The first study case we found is about a Ukrainian company that was affected by political risk in Russia. Ukrainian iron and steel company Azovstal made its debut in the international bond markets this week, successfully selling $175m of bonds in loan participation note format yesterday (Thursday) through joint leads ING and Russia’s Moscow Narodny But while the company wanted to raise up to $200m in five year funds, Ukraine’s political volatility and the threat of further disputes with Russia over gas put paid to those ambitions as investors shied away from buying that typo and length of risk without a concession. (Ukraine’s Azovstal overcomes politics to sell $175m. (2006). Euroweek, 1-1. Retrieved from http://search. proquest. com/docview/231056813? accountid=45662) This Company was the third largest steel producer in Ukraine by the year 2006, it had plans for expansion into the international market beginning with Russia. When Azovstal finally entered into the Russian market it had to face many problems from Moscow and Kiev. Both nations reached one of its worst moments in their relations during that time. Viktor Pynzenyk, then the finance minister resigned as a protest over the decision of Kiev to pay $95 per 1000 cubic meters of gas to Russia when they used to pay $50. That decision was made very close to the parliamentary election of that month and it was very bad for the then president of Ukraine Viktor Yushchenco. This crisis, at its worst moment, generated the worst threat from the Russian government to not sell more gas to Ukraine. Here we can see the Macro risk situation that Azovstal went through because the lack of gas supply could totally affect every Ukrainian company. Azovstal, which had already planned to convert its machinery to use coal, decided to anticipate it to prevent itself of shortage; after many weeks both governments reached an agreement, even so, Azovstal had to make many reforms, it had to modify its internationalization plans that were based on the entrance into the Slavic countries because of the frequent diplomatic conflicts that it had with Belarus; finally they decided to enter into the Middle East market. The second study case we found was about a Chinese company; when it tried to enter into the Vietnamese market it had to face a prices war, very high tariffs and the lack of help from the government and people. â€Å"The Lifan Group would particularly welcome new opportunities. Competition in motorcycles has become intense, and profit margins are falling. The group has a big share of the export market to Vietnam, but there too it faces rapidly growing competition and vicious price wars. (Business: The communist entrepreneur; face value. (2003, Mar 29). The Economist, 366(8317), 74-62. Retrieved from http://search. proquest. com/docview/224030774? accountid=45662). Lifan Group entered into the Vietnamese market in the late 90’s but it had to face very bad conditions because it was a foreign company, besides this, Hanoi implemented very strong protectionist politics to prevent the national industry to be affected by foreign companies; this is a Macro risk situation against Vietn amese politics. Another fact that did not help too much was that Lifan was a Chinese company and the relations between Beijing and Hanoi were not the best. To face this situation Lifan company countered by two fronts; in first instance it allied with a Vietnamese company for assembling cars in Vietnam, they do that in a direct way in order to improve their situation and they obtained good results because it reduced the high tariffs and the negative influence from the ones who don’t trust in China. If the cars were assembled in Vietnam it would help more to Hanoi than if they imported them. The second fact that helped Lifan Group to face this situation of political risk was the gain of political influence in the original China when the directives of Lifan reached positions in the Chinese communist party, they ensure the Chinese help in case of any misfortune. Conclusion As future business people we know the importance to keep in touch with the daily information of the world. Political Risk rates in a country are an essential part of a business, by them we could know if it is feasible to invest in a country or in a company in a determined country, also if the debut of a company in another country will be successful or not and if the people in that foreign country will accept the company and its products or services based on their politics or government.